Research, Strategy & Creative Work by seasoned executives.

Strategy Development

An example of a full suite of strategy development at the Gonzberg Agency:

Competition and Market
A 360° SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis on available market data as they relate to paid advertising, PR, and all web related properties and activities.

Objectives
Situation analysis and findings regarding current direct response, and branding objectives, with recommendations for new, realistic and measurable goals, if needed.

Targeting
Situation analysis and findings regarding demographics, psychographics, sociographics, and all phases of relevant specific customer journeys, with recommendations for how to hone in on the most profitable target(s).

Positioning/Branding
Situation analysis and findings regarding the current positioning/branding strategy, with recommendations for how to strengthen your position and brand in specific customer journeys relevant to your target audience.

Creative Solutions
Situation analysis and findings regarding current creatives, with recommendations for improvements, including potential design concepts and mockups for cross-platform activities.

Media
Situation analysis and findings regarding all relevant paid advertising, PR, and web related properties and activities — including, but not limited to, legacy media, POS (Point of Sale) systems, and CRM (Customer Relationship Management) efforts — with recommendations for integration improvements, and a new media plan.

This video for SCU ran both in movie theaters and online, as one element of many in a fully integrated direct marketing campaign promoting the graduate school's left brain, right brain approach to teaching engineering management.

Paid Media

Production and execution of broadcast, print, outdoor, direct mail, movie theater spots, display ads, PPC management, and more.

The Shoreline Lake website is a, custom made, full stack development, with booking and shopping features for a wide range of services.

Owned Media

Full stack, custom made, responsive websites, videos, omnichannel shopping support, point-of-sales augmentation, collateral, showroom enhancements, newsletter programs, social media programs, and more.

Gonzberg Agency also provides a full suite of branding services, including design and style guides to ensure a predetermined, indelible impression is left in the target's mind across all touchpoints.

When performing brand research for Shoreline Lake, Gonzberg Agency found that most people did not know there was a lake in Silicon Valley. The new design, with a visual of the lake, is now an integral part of all market communications, both physical and ephemeral.

A sampling of media with client mentions — facilitated by the Gonzberg Agency.

Earned Media

According to Nielsen consumers now crave "real content" when making purchase decisions — which Nielsen defines as "articles from credible journalists." On average, articles from credible journalists lift purchase intent 38% more than branded content, and 83% more than user reviews.